Understanding your Instagram export
A four-part walk from the folder you downloaded to the story you can finally read: what the archive is, what is inside it, what it can honestly tell you, and what to do with it.
01 The Export
What did I actually download?
02 What It Contains
What is in there?
03 What It Means
What does it say about me?
04 Reclaiming It
What do I do with it now?
Every post in this series uses data you already downloaded from Meta’s Download Your Information tool. Nothing asks you to upload anything, and nothing here is affiliated with, endorsed by, or associated with Instagram or Meta.